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J. DeLuca Fish Company, Inc. was started in 1977 by John DeLuca, the grandson of a fisherman who immigrated to America in 1915 and who began his career in the small fishing hamlet of San Pedro, California. A few decades later, on early mornings when Grandpa returned to port with his catch, John then a young boy of six, would greet his grandfather with the hope of receiving a fresh tuna or bass to sell. When Grandpa retired, John’s father Sam DeLuca took over the family business at which point John’s tutelage from his father began. The two would drive to work together. John would sit by Sam’s side all day to learn the complex business of fish mongering. This training prepared John to one day run a business of his own.

After several years working in the family business and graduating from college, John decided to begin his own fish company. John started from a humble office in a building behind his grandfather’s house and there launched his own fish business. Today, J DeLuca Fish Company specializes in fresh and frozen seafood products. The daily catches of sardines, mackerel, tuna, anchovies and squid are still delivered to the same dock where his grandfather would tie up to unload his daily catch.